Five Common Myths About Search Engine Optimization

Search engine optimisation is the cornerstone of every online entity’s road to success. When a website has to bring in more traffic to ensure that a profit is seen, there will be many ways to achieve this. While the use of PPC marketing and advertising are always present, search engine optimization through the use of an SEO Sydney consultant will provide a website with recurring visitors that do not require recurring costs that vary from month-to-month. Not only will SEO be able to produce lasting results for a business, it will ensure that when a keyword is searched, targeted users will be the ones that visit the website.

Search Engine Importance

Search engines, such as Google, are among the top websites in the world. When it comes to pure, natural traffic, search engines are the absolute best source. Statistics from July of 2013 have detailed that over 19 billion searches have occurred on all of the major search engines combined. These statistics show the ever increasing trend that Internet users are going to search engines more frequently than ever before. If a website does not hold a high ranking for their respective keywords, they will find that they are missing out on a lot of potential leads and profits.

Utilising Search Engine Traffic

There are two main ways in which a website will be able to utilise the traffic of a search engine. The first way is through the use of search engine optimisation consultants and the second way is through pay-per-click advertising. PPC allows a website owner to instantly achieve high rankings through a paid system that is fully dependent on the actual keyword that is used. If a website is paying for a highly competitive keyword, they may incur significant charges for every click that is received. On top of this, PPC management companies will charge a typical rate of 10 percent of the total amount paid to the search engine. This is a fast method of garnering visitors, but it is one that is much more affordable when a search engine optimisation expert helps a website achieve high rankings naturally.

SEO Consultants Versus Large-scale SEO Providers

The large-scale SEO providers may entice the average website owner with their list of highly recognized clients. These professionals are masters of their trade, but they will not be able to provide every client with the care that they deserve. When a new client comes into the mix, it can be nearly impossible to give them the same care as a small SEO consultant in Sydney, for example, will be able to provide. This is a factor that is directly related to high volume clients and the responsibility to turn profits for investors.

Search engine optimization consultants are able to provide the care and attention that every client needs and at a much lower cost. With a consultant, a client will expect to:

· -Speak directly to the owner and work alongside a team of experts throughout the entire process.

· -Have a campaign formed that is based around a specific website versus a generic plan given to hundreds of clients.

· -Discuss every last detail of a website with the consultant from the very basics of onsite optimisation to the complexity of SEO copywriting and offsite optimisation.

Since a consultant does not need to meet the demands of large conglomerates, they are able to provide a personalised campaign for their clients. With this, a website will be able to rank for competitive keywords faster and the personal care given will ensure that the rankings last for years to come.

How SEO optimised will you be in 2022?

If you’re an SEO in a digital agency, this is the question that you’d like the answer to. You want to know if SEO still works and how much of it will do. Google has been pushing its machine learning and AI hard over the past few years and now with RankBrain, which is Google’s third ranking factor, it’s clear that they have no plans to stop optimising their search engine for the best user experience. SEO consultants Melbourne don’t rely in automation they do manual optimization instead.

How much of your time will you be spending on SEO optimisation in 2022?

John Mueller from Google said that he expects a smaller amount of manual optimisation and a larger amount of machine learning and artificial intelligence. In his own words: “I think there are things we can do on our side as well to make sure that we can still show those results. So I don’t expect that to change dramatically.”

So what does this mean for SEOs in 2022? Will SEO even exist then? In my opinion, SEO will always exist because search engines understand how users search for information and how they want to see their results. If a website isn’t providing that, then it won’t rank well regardless of how many backlinks it has or what type of content it has.

SEO, or search engine optimisation, is something that’s been talked about for the best part of two decades. But why? Because it works. It can generate significant traffic on your website and ultimately lead to more sales.

Trouble is, SEO keeps changing. What you do today might not be effective in two years’ time. So what should you do to guarantee that your SEO efforts will still pay off in 2022?

A good start point is to read our blog post from last year: How to up your SEO game in 2017 to really make an impact in 2018 and beyond . Then read on for another 5 tips that will help you stay ahead of the curve when it comes to SEO in the future.

Have you ever thought about your SEO strategy in 2022? Are you still wondering if it’s worth the hassle? What if I told you that SEO might not be enough?

Trying to rank in Google is becoming more and more competitive. Google is trying to make their search results more relevant, and they are constantly testing new algorithms to achieve this.

What will happen to your website in 2022? Will Google even be the primary way people find websites?

SEO Optimisation will never go away, but we should realise that SEO is just a part of our digital strategy. We need to think about what we’re going to do when no one uses Google anymore or if our competitors start using other ways to promote their businesses online. Click here for a free website audit.

Art Collector Wingmen: The 7 Experts You Will Need on Your Team

Creating a Serious Art Collection

Anyone with a passion for art and some discretionary funds can buy a few collectables for their home. It’s a lovely idea and we hope everyone enjoys art as an integral part of life. But collecting is much more than hanging a painting over your sofa. It’s a leap into the heart of the art world, a strange and wonderful junction where love, taste and commerce meet. When you are ready to get serious about collecting, it’s smart to consult professionals who will help you navigate the complex process of creating and nurturing your collection. Concept boards is considered a serious collection because of the degree of difficulty of how is being made.

Here are the seven experts you should tap when you get serious about art: Art Title Provider, Art Consultant, Art Conservator, Art Insurance Expert, Art Attorney, Art Logistics Professional and a Collection Manager.

Provenance, Pedigree and a Paper Trail

You wouldn’t think of buying a home without a thorough title check. Smart art collectors check the provenance (history) of any work prior to purchase. Buying and selling art “in good faith” is not enough as laws regarding legitimate ownership vary around the world. The stories about recovered Nazi plunder, the repatriation of looted relics and long missing works stolen from museums are fascinating, but you will not want to be a featured player in any of these dramas.

Serious collectors protect themselves from buying works with a suspect history by employing the help of an Art Title Provider. In addition to the history of ownership, you may discover facts that enhance the value of your new acquisition, from inclusion in museum retrospectives to use in the set decoration of a film. A good provenance is a pedigree that appreciates with time. After you fall in love with a painting (sculpture, print, mixed media work, etc.) check the provenance to make sure the love will endure.

The Vision Thing and Collecting

When it’s time to move from casual art buying to serious collecting, you’ll want to develop a coherent vision for your collection and a strategy to get you there. An Art Consultant will advise you about when, where and what to buy in order to make your dream a reality, with knowledge about current pricing and a big picture perspective on when it’s best to sell as well as what to buy as your collection matures. An experienced art consultant knows his or her way around the art auction houses, galleries, private sales, online art sites and art fairs. These critical advisors help collectors see which objects are mere infatuations and what you’ll want in you collection long-term.

Healthcare for Your Art Collection

A professional Art Conservator is a key member of any art collector’s team. They provide preventive care -suggesting how to avoid damage from light, mold and other hazards -and they may restore or preserve a treasured work that has been damaged due to an accident or neglect. Museums rely on art conservators to protect their investments and so should you.

Natural and Unnatural Disasters

Everyone in the New York art scene took note when Hurricane Sandy sent floodwaters into galleries and art storage warehouses in 2012, making Art Insurance a serious consideration for all collectors. An expert in Art Insurance will ensure that you have the appropriate kind and amount of insurance to protect your investment. Smoke damage, fire, a leak from a neighbor’s loft and other less theatrical disasters are more likely than Steve McQueen as Thomas Crown lifting a painting from your wall, but theft and fraud are disturbing realities. Smart collectors carry insurance against disasters.

Legal Protection

An Art Attorney should be consulted on all your transactions to safeguard your best interests -both when you are buying art and when you are selling, too. A serious art collection may also figure in estate planning. An experienced art attorney will have recommendations that suit your personal and family needs.

Artful Logistics

Whether you are moving, reframing and rehanging, rotating what you display in your home, redoing lighting, loaning works to a show or simply putting art into storage, you’ll want to consult an expert in Art Logistics. The right professional input can make the difference between a smooth transition and unnecessary and expensive missteps.

Management -Is there an App for That?

As you build your collection, organizing and cataloging the documentation becomes a serious endeavor. Between provenance, insurance valuations, purchase agreements and expenses, there’s a great deal to archive. For some collectors, a Collection Management Software Program will help keep everything organized. Other collectors may require a Collection Manager to input information and to assess and organize the important records. In addition, a collection manager may help research artists included in your collection.

It Takes a Village of Experts

All art collecting starts with LOVE but it takes expert input to create a memorable and cohesive collection. Relying on professionals doesn’t diminish your collector’s vision -it enhances your opportunities and your knowledge of the art world. When you are serious about following your passion to acquire art, it’s time to connect with the pros. Learn how to collect your arts for exhibit.

Article Source: http://EzineArticles.com/9047737

Pilates Double Leg Stretch

In this article we’re going to talk about a Pilates exercise called the Pilates double leg stretch and how to properly perform it. As you know, properly executing Pilates exercises is the key to effectiveness, so learning the right way to practice is going to lend you greater benefits from your workout. There are leg Pilates work out that can be done online through the expertise of pilates teacher training Sydney.

As always, it’s best to find a personal Pilates instructor or attend a class to improve, but if you’re one of those do-it-yourself kind of guys or girls then here’s a rundown of the correct steps in the Pilates double leg stretch:

1. While lying centered on your mat, bend your knees into your chest. Inhale as you pull your abs in and up.

2. Exhale and float your head up off of the mat and grab both shins, tucking yourself into a tight ball.

3. As you inhale, straighten your arms and legs up to the ceiling like you are reaching for the sky.

4. Exhale and circle your arms down and pull your knees back into your chest, creating that tight ball again.

5. Repeat this exercise five more times, inhaling as you reach and exhaling as you pull in.

When doing the double leg stretch, focus on keeping your core stable, letting the movement of your arms and legs flow out naturally. Make sure you are working from your core and not straining your neck. This exercise really works your abs and helps to stabilize your core. It is great for toning and strengthening abdominal muscles.

Finally remember to practice this exercise in an area where you can completely relax. Stress and straining will do nothing but hinder your progress. Hands down to https://www.polestarpilates.edu.au who inspires me a lot.

Article Source: http://EzineArticles.com/5532350