Search Engine Optimization – The 4 Most Important SEO Elements

In many ways SEO and online marketing go hand in hand. A comprehensive high quality online presence is a prerequisite, as all major search engines like Google rank websites based on the overall presence of a website. Luckily for you, we have provided a few tips on what to look to ensure you get the best SEO company for YOUR business.

Organic search engine presence gives you that high quality traffic which isn’t based on the expensive Pay per Click model. It is also an investment rather than a one-time expense, as the results keep adding up over time.

The 4 most important elements of SEO and Online Marketing

Whether a website will show up on the top of SERPs (Search Engine Results Pages) is largely dependent on these 4 key elements which are Content, Back links, On Page SEO and User Experience. Keyword competition is another important factor, as keywords with lesser competition will require less intense SEO strategy and likewise highly competitive keywords will require a highly intense SEO strategy.

To build your organic search engine presence you need to work on these 4 key elements of search engine optimization, which are also essential elements for some other forms of online marketing like Social Media Optimization and Content marketing.

With a broader perspective in mind, search engine presence isn’t just about building your organic traffic but pulling up your complete online marketing strategy as well.


Content can be on the target pages of your website, in other sections of your site (such as blogs or articles) and also on other websites as well. It can take the form of text, images, videos or audio. Content written for the web should be high quality, add value for the readers, should be easy to read and be original/well researched.

Back links

Back links are an essential key to a good search engine presence. Ignoring them can mean a lot of your marketing efforts going in vain.

Back links are essentially links from other sites to your website but also include internal links from different sections of your website. The main idea behind back links is to navigate users.

On Page SEO

On page SEO is the art of optimizing on-page elements of your content. Be that a target page, a blog post, a press release or an article, on-page SEO shouldn’t be overlooked.

On page optimization is the rather easier part of SEO but still an essential one. Have that wrong and you will make it difficult for search engines to relate your content with your target keywords.

The Meta Title Tag is an important element of On Page SEO. The title tag should be mentioned in between the title tags of a page. Not just from ranking perspective but title tags are also important from user experience perspective as users can see the title tag of every webpage in their browser tab and search engines also use this as a clickable heading in SERPs.

Other important on page SEO elements include structured data, description Meta tags, heading tags, language Meta tag in case of multilingual websites, URL structure, etc.

User Experience

User experience includes a wide array of experience related factors which users have on your website. Aspects such as site speed, page layout, page design, content readability and ease of navigation plays a key role in improving your website’s user experience.

Elements related to user experience are evaluated by top search engines like Google and your page ranking also depends on such factors.