Social media is a vital part of any business strategy. It’s a great way to connect with your customers, build an audience and promote your brand. However, for many businesses, it’s not just about the numbers. The way social media management manage my strategy there is no way that we can’t attract the audience.
For example, if you’re trying to increase sales, you should look at the ROI (return on investment) of Facebook ads and see if they’re worth the money. If you’re trying to get more traffic, then look at how effective your social media marketing campaigns have been at driving traffic to your website.
If you’re not getting the results you want from your social media efforts, then it might be time for some quick fixes that will help improve your social media strategy:
- Post less but better quality content
- Use automated scheduling tools
- Create a Facebook group for customer support and engagement
- Make sure all of your social media accounts are connected
In a world where the average person spends more time on social media than they do with their families, it’s easy to get lost in the sea of content.
To keep your business at the top of mind, here are some quick fixes for your social media strategy:
Take stock of what you’ve got. If you’re not sure what your current state is, start by making a list of all your social media profiles and accounts. Next, take note of how often you post and engage on each platform.
Set goals and expectations. Determine what success looks like for each platform and set realistic goals that align with those expectations. Also consider how much time you can realistically dedicate to each platform given your other responsibilities (i.e., don’t set a goal of posting once per day if it means that’s all you’ll be doing).
Refresh your content calendar. If you haven’t refreshed your content calendar in a while, now is a good time to do so! Consider revising outdated posts or adding fresh ones that reflect your brand’s personality and interests while also keeping an eye out for holidays and special events (like Mother’s Day or Father’s Day).
If you’re like most small businesses, you probably haven’t invested much time or energy into your social media strategy.
But it’s not too late to catch up. Here are seven quick fixes that can help improve your social media engagement:
- Make sure the right people are monitoring your accounts.
- Add a consistent voice and tone to all posts, whether they’re personal or business-related.
- Set clear expectations for what kind of content is welcome on each platform.
- Post regularly (but not too often) on each platform, with a mix of personal and business posts throughout the day or week, as appropriate for each network.
- Use hashtags sparingly — some platforms don’t allow them at all — and make sure they’re relevant to your post topic so people searching for them will find them in search results instead of having to click through to see if your post is relevant to what they’re looking for.
Social media is a powerful tool. It can help you build your brand and make your business more visible. But if you’re not using it right, or if you’re trying to do too much with too little time and money, it can backfire and hurt your business.
You don’t need to hire a social media manager to improve your strategy. Here are some quick fixes to get your social media efforts on track:
Set up a central hub for all of your accounts. If you have multiple accounts for different purposes — say, a personal Facebook page and a professional LinkedIn profile — having them all in one place makes it easier to plan and manage them. Try Hootsuite or Buffer for this purpose.
Make sure each post has a call-to-action (CTA). This lets people know what they should do next after reading or viewing your content. CTAs can include asking questions, directing followers to another page (like yours) or offering an incentive for sharing the post with others. Find out the best way to set you CTA in your post.