Updated on April 7, 2016
Five Common Myths About Search Engine Optimization
Search engine optimisation is the cornerstone of every online entity’s road to success. When a website has to bring in more traffic to ensure that a profit is seen, there will be many ways to achieve this. While the use of PPC marketing and advertising are always present, search engine optimization through the use of an SEO Sydney consultant will provide a website with recurring visitors that do not require recurring costs that vary from month-to-month. Not only will SEO be able to produce lasting results for a business, it will ensure that when a keyword is searched, targeted users will be the ones that visit the website.
Search Engine Importance
Search engines, such as Google, are among the top websites in the world. When it comes to pure, natural traffic, search engines are the absolute best source. Statistics from July of 2013 have detailed that over 19 billion searches have occurred on all of the major search engines combined. These statistics show the ever increasing trend that Internet users are going to search engines more frequently than ever before. If a website does not hold a high ranking for their respective keywords, they will find that they are missing out on a lot of potential leads and profits.
Utilising Search Engine Traffic
There are two main ways in which a website will be able to utilise the traffic of a search engine. The first way is through the use of search engine optimisation consultants and the second way is through pay-per-click advertising. PPC allows a website owner to instantly achieve high rankings through a paid system that is fully dependent on the actual keyword that is used. If a website is paying for a highly competitive keyword, they may incur significant charges for every click that is received. On top of this, PPC management companies will charge a typical rate of 10 percent of the total amount paid to the search engine. This is a fast method of garnering visitors, but it is one that is much more affordable when a search engine optimisation expert helps a website achieve high rankings naturally.
SEO Consultants Versus Large-scale SEO Providers
The large-scale SEO providers may entice the average website owner with their list of highly recognized clients. These professionals are masters of their trade, but they will not be able to provide every client with the care that they deserve. When a new client comes into the mix, it can be nearly impossible to give them the same care as a small SEO consultant in Sydney, for example, will be able to provide. This is a factor that is directly related to high volume clients and the responsibility to turn profits for investors.
Search engine optimization consultants are able to provide the care and attention that every client needs and at a much lower cost. With a consultant, a client will expect to:
· -Speak directly to the owner and work alongside a team of experts throughout the entire process.
· -Have a campaign formed that is based around a specific website versus a generic plan given to hundreds of clients.
· -Discuss every last detail of a website with the consultant from the very basics of onsite optimisation to the complexity of SEO copywriting and offsite optimisation.
Since a consultant does not need to meet the demands of large conglomerates, they are able to provide a personalised campaign for their clients. With this, a website will be able to rank for competitive keywords faster and the personal care given will ensure that the rankings last for years to come.